THE MEANING AND SYMBOL OF COMMERCIAL BRAND REGARDING CONSUMERS, POINT OF VIEW AND INTRODUCING THE WAYS FOR CREATING THE BRAND SYMBOL. Singaporean Journal of Business Economics and Management, [S. l.], v. 1, n. (6), p. 88–94, 2013. Disponível em: https://www.singaporeanjbem.com/index.php/SJBEM/article/view/56. Acesso em: 16 jul. 2026.