EFFECTIVE FACTORS ON CUSTOMERS BRAND LOYALTY IN IRANIAN BANKS. Singaporean Journal of Business Economics and Management, [S. l.], v. 1, n. (9), p. 38–44, 2013. Disponível em: https://www.singaporeanjbem.com/index.php/SJBEM/article/view/90. Acesso em: 16 jul. 2026.