Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Evaluation in the Scope of Services Sector: A Review Paper . Singaporean Journal of Business Economics and Management, [S. l.], v. 5, n. (12), p. 30–38, 2017. Disponível em: https://www.singaporeanjbem.com/index.php/SJBEM/article/view/385. Acesso em: 16 jul. 2026.