DEFINING THE ROLE OF NEW RELIGION-COMPLAINT PRODUCT ADOPTION (NRCPA) WITH MEDIATING ROLE OF RELIGIOUS BELIEFS TOWARDS ISLAMIC BRAND PERSONALITY. Singaporean Journal of Business Economics and Management, [S. l.], v. 8, n. (4), p. 1–11, 2021. Disponível em: https://www.singaporeanjbem.com/index.php/SJBEM/article/view/523. Acesso em: 16 jul. 2026.