SYED QAMMAR UL HASSAN; DR. CHAUDHARY ABDUL REHMAN. THE IMPACT OF COMPETITIVE ADVANTAGE, CUSTOMER SATISFACTION AND CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY: AN EMPIRICAL ANALYSIS OF BANKING SECTOR OF PAKISTAN. Singaporean Journal of Business Economics and Management, [S. l.], v. 5, n. (3), p. 31–40, 2016. Disponível em: https://www.singaporeanjbem.com/index.php/SJBEM/article/view/319. Acesso em: 18 apr. 2026.