MUHAMMAD ALI; MUQQADAS REHMAN; CHAUDHARY ABDUL REHMAN. EXPLORING THE DIMENSIONS OF COUNTRY OF ORIGIN AND ITS LEVERAGE ON CONSUMER BUYING PREFERENCES: A QUALITATIVE STUDY OF PAKISTANI CONSUMER MARKET. Singaporean Journal of Business Economics and Management, [S. l.], v. 4, n. (6), p. 10–35, 2015. Disponível em: https://www.singaporeanjbem.com/index.php/SJBEM/article/view/430. Acesso em: 9 may. 2026.