HYEKONNI, Bidemi Ndagana; GLORY, Dishi-Khobe Pwaveno; ALI, Hamisu. Green marketing and consumer willingness to pay: Economic implications of sustainable branding in the post-COVID era. Singaporean Journal of Business Economics and Management, [S. l.], v. 12, n. 1, p. 35–40, 2026. Disponível em: https://www.singaporeanjbem.com/index.php/SJBEM/article/view/625. Acesso em: 12 may. 2026.