Hyekonni, Bidemi Ndagana, Dishi-Khobe Pwaveno Glory, and Hamisu Ali. 2026. “Green Marketing and Consumer Willingness to Pay: Economic Implications of Sustainable Branding in the Post-COVID Era”. Singaporean Journal of Business Economics and Management 12 (1):35-40. https://www.singaporeanjbem.com/index.php/SJBEM/article/view/625.