Assoc. Prof .Dr. Ahsan Habib, Assist. Prof. Dr. Shahadat Hossain and Thomas Oma (2015) “IMPACT OF ADVERTISEMENT ON CONSUMER CHOICE: A CASE OF SME AND CONSUMERS”, Singaporean Journal of Business Economics and Management, 4(5), pp. 1–15. Available at: https://www.singaporeanjbem.com/index.php/SJBEM/article/view/410 (Accessed: 13 October 2025).