“THE IMPACT OF COMPETITIVE ADVANTAGE, CUSTOMER SATISFACTION AND CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY: AN EMPIRICAL ANALYSIS OF BANKING SECTOR OF PAKISTAN”, SJBEM, vol. 5, no. (3), pp. 31–40, Mar. 2016, Accessed: Jul. 16, 2026. [Online]. Available: https://www.singaporeanjbem.com/index.php/SJBEM/article/view/319