“REVIEW EFFECT OF SERVICE BRAND ORIENTATION ON EQUITY AND THE BRAND-ORIENTED BEHAVIOR OF STAFF: A CASE STUDY OF MELLAT BANK OF IRAN”. Singaporean Journal of Business Economics and Management 4, no. (7) (July 31, 2015): 1–10. Accessed July 16, 2026. https://www.singaporeanjbem.com/index.php/SJBEM/article/view/524.