THE MEANING AND SYMBOL OF COMMERCIAL BRAND REGARDING CONSUMERS, POINT OF VIEW AND INTRODUCING THE WAYS FOR CREATING THE BRAND SYMBOL. SJBEM [Internet]. 2013 Jun. 30 [cited 2026 Jul. 16];1((6):88-94. Available from: https://www.singaporeanjbem.com/index.php/SJBEM/article/view/56