1.
EXPLORING THE DIMENSIONS OF COUNTRY OF ORIGIN AND ITS LEVERAGE ON CONSUMER BUYING PREFERENCES: A QUALITATIVE STUDY OF PAKISTANI CONSUMER MARKET. SJBEM [Internet]. 2015 Jun. 30 [cited 2026 Jul. 16];4((6):10-35. Available from: https://www.singaporeanjbem.com/index.php/SJBEM/article/view/430