DEFINING THE ROLE OF NEW RELIGION-COMPLAINT PRODUCT ADOPTION (NRCPA) WITH MEDIATING ROLE OF RELIGIOUS BELIEFS TOWARDS ISLAMIC BRAND PERSONALITY. SJBEM [Internet]. 2021 Nov. 5 [cited 2026 Jul. 16];8((4):1-11. Available from: https://www.singaporeanjbem.com/index.php/SJBEM/article/view/523