RELEVANCE OF HERZBERG’S HYGIENE THEORY IN TODAY’S CONTEXT: AN ANALYSIS OF MOTIVATORS AND HYGIENE FACTORS IN PRESENT SCENARIO IN INDIAN CONTEXT

Abstract

Hygiene theory was proposed by Herzberg & his assistants in 1969. On the basis of his study of 200 engineers and accountants of the Pittsburgh area in the USA, he established that there are two separate sets of conditions which are responsible for the motivation & dissatisfaction of workers. When one set of conditions (called 'motivator') is present in the organization, workers feel motivated but its absence does not dissatisfy them. Similarly, when another set of conditions (called hygiene factors) is absent in the organization, the workers feel dissatisfied but its presence does not motivate them. The Paper aims to ascertain viability of the Herzberg's theory in today's scenario. To find out which factors as per the Herzberg's theory are strongly preferred and vice versa in today's context leading to Job Satisfaction. Also the paper has ascertained whether Money stands as the biggest motivator in today's context or not as opposed to Herzberg's theory which considers it to be a Hygiene factor.