ENTREPRENEURSHIP: A TOOL FOR TACKLING POVERTY; PERSPECTIVE FROM YOUNG PEOPLE AND NYSC-MEMBER COMMUNITY ORGANISATION IN NIGERIA, USING SOCIAL MARKETING TECHNIQUE

Abstract

Entrepreneurship which is a direct outcome of innovation and creativity is often perceived as an important source of employment and poverty eradication around the world. This paper examines entrepreneurship as a tool for tackling poverty. It seeks to analyze this from the perspective of young people and National Youth Services Corps-members community organization, as the role of youths are vital in the poverty elimination processes. It also analyses how the use social marketing technique is pertinent to this. The paper adopted data from two previous empirical research papers. Drawing heavily also from literature evidence, this paper uses descriptive analysis to isolate entrepreneurial strategies towards job creation aimed at reducing poverty that were identified. The finding reveals more than 40 different and related entrepreneurial strategies that may be pertinent and useful in different contexts of poverty alleviation. It was also noted that their influence and usefulness may be limited to several macro and micro environmental factors that are prevalent. This paper argues that these strategies may be limited to the extent to which they can be
impactful.