PRODUCT MIX AND TEXTILE INDUSTRY

Abstract

Marketing Management is the analysis, planning, implementation and control of determined program to provide the desired exchanges with target markets in order to achieve organizational goals. Set of controllable marketing variables that the firm will combine them in target market and to create needed reaction. Managers in marketing environment are looking important factors such as competitors, suppliers, raw materials, intermediates of sales and people. overall market is divided into smaller parts and promising parts of this section are selected then company supply the needs of selected parts and exist combination of marketing elements (4P) that controlled by companies and includes product, price, place and promotion. To achieve the best mix of marketing elements and implementation of this combined, company deals to the analysis, planning, implementation and control of marketing. Modern company without an ongoing relationship with customers and their attitudes and knowledge and their level of satisfaction with the performance of their organizations will not be able to survive.