THE IMPACT OF COMPETITIVE ADVANTAGE, CUSTOMER SATISFACTION AND CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY: AN EMPIRICAL ANALYSIS OF BANKING SECTOR OF PAKISTAN
Keywords:
Customer Loyalty, Customer Relationship Management (CRM), Competitive Advantage, SatisfactionAbstract
This research examines relationship between customer relationship management (CRM) and factors that affect the customer loyalty in banking sectors. These factors mainly include Satisfaction and Competitive Advantage along with CRM as Independent Variables, while Customer Loyalty is Dependent Variable. Analytical findings of this research showed significant impact of these factors upon Customer Loyalty.
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Published
2016-03-31
How to Cite
Syed Qammar ul Hassan, & Dr. Chaudhary Abdul Rehman. (2016). THE IMPACT OF COMPETITIVE ADVANTAGE, CUSTOMER SATISFACTION AND CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY: AN EMPIRICAL ANALYSIS OF BANKING SECTOR OF PAKISTAN. Singaporean Journal of Business Economics and Management, 5((3), 31–40. Retrieved from https://www.singaporeanjbem.com/index.php/SJBEM/article/view/319
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