EFFECTS OF GREEN MARKETING STRATEGIES ON SALES VOLUME OF GREEN CARS

Authors

  • Ph.D. Bilal Mohammad Eneizan Faculty of Economics and Muamalat, Islamic Science University of Malaysia, Bandar BaruNilai, Negeri Sembilan, Malaysia.
  • Assoc. Prof.Dr.KalsomAbd.Wahab Faculty of Economics and Muamalat, Islamic Science University of Malaysia, Bandar BaruNilai, Negeri Sembilan, Malaysia
  • Dr.Zainon M.S Faculty of Economics and Muamalat, Islamic Science University of Malaysia, Bandar BaruNilai, Negeri Sembilan, Malaysia.
  • Ph.D. TareqFayeqObaid Faculty of Economics and Muamalat, Islamic Science University of Malaysia, Bandar BaruNilai, Negeri Sembilan, Malaysia

Keywords:

Green marketing strategies, sales growth, car dealerships, Jordan

Abstract

This empirical study aims to investigate the influence of green marketing strategy on sales growth of green cars in Jordan. The study analyses the data of 332 car dealers during 2010-2014. The results reveal both positive (green product, green promotion and green process) and negative (green price, green physical evidence, green people, green distribution on sales growth) influence of green marketing strategy on sales growth. The study further finds that adoption of green marketing strategy may significantly increase the sales volume of green cars. However, the adoption of marketing strategies may decline the sales volumeof non-green cars comparing with the green cars.

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Published

2016-03-31

How to Cite

Ph.D. Bilal Mohammad Eneizan, Assoc. Prof.Dr.KalsomAbd.Wahab, Dr.Zainon M.S, & Ph.D. TareqFayeqObaid. (2016). EFFECTS OF GREEN MARKETING STRATEGIES ON SALES VOLUME OF GREEN CARS. Singaporean Journal of Business Economics and Management, 5((3), 41–54. Retrieved from https://www.singaporeanjbem.com/index.php/SJBEM/article/view/320

Issue

Vol. 5 No. (3) (2016)

Section

Articles

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