INFLUENCING FACTORS TO OPTIMIZE THE PROCESSES OF PROVIDING SERVICES TO CUSTOMERS WITH CUSTOMERORIENTED APPROACH

Abstract

The aim of the present study reviews the factors affecting optimization processes to provide services to clients with customer-oriented approach. The research method was a descriptive survey. The 50,000 people of the community experts and experts in the fields of Economics, management, marketing, customers, and visitors to the banks. From among them by using the formula N = 384 number of Cochrane was calculated. The research instrument was built in the four scholar questionnaire influencing factors on process optimization services to customers by electronic technology, marketing and advertising, employee capabilities and quality of service. Reliability of tools through the cronbach's alpha was 0.85 calculated. The results showed that the maximum coefficient of components on the optimization of the process of providing services to customers based on the capabilities of the staff related to the component is "talking politely and pleasantly behavior" with the coefficient of 0.725. In the technology sector the most factors related to electronic components "use of cell phones with Service" with 0.796. As well as in the quality of goods and services the most factors in cultural component Reasonable Price "with 0.769 an appropriate coefficient. In the advertising and marketing the highest factor in social component corresponds to factor "honesty in advertising" with 0.671. F