LOCKDOWN VIRTUAL-LIFE IN ODISHA, INDIA: INTERVIEW-BASED CASE ANALYSIS

Abstract

When all are confined to respective homes for months together, missing the 'world' of office or college environments, there comes an alternative 'world' of internet, or the virtual world, to do all business, and also to get connected with near and dear ones. When the internet 'time-spent' goes up significantly, it is of academic interest to study and analyse the consumption pattern and purpose of use. While many publications, based on primary and secondary data are now available on this topic, even on recent pandemic period, there is want of in-depth qualitative studies. This present paper presents an interview based qualitative study, taking a small sample of 30 individual 'internet consumers' from different demographic profile, from Odisha, India.