Vol. 4 No. 5 (2015)

Articles

• IMPACT OF ADVERTISEMENT ON CONSUMER CHOICE: A CASE OF SME AND CONSUMERS

  Assoc. Prof .Dr. Ahsan Habib, Assist. Prof. Dr. Shahadat Hossain, Thomas Oma

  1-15

  • FULL TEXT

• INFLUENCE OF SOCIO-ECONOMIC FACTORS ON EDUCATED ELITES PARTICIPATION IN THE POLITICAL PROCESS OF OGUN STATE, NIGERIA (2003 – 2011)

  Ngozi Nwogwugwu, PhD

  16-33

  • FULL TEXT

• INVESTIGATING TOTAL QUALITY MANAGEMENT: THE CASE OF SMALL AND MEDIUM SIZE ENTERPRISES IN NORTHERN CYPRUS

  Erdogan H. Ekiz, Gurcag Ozgurer, Lee Soo Sian

  34-47

  • FULL TEXT

• AN INVESTIGATION INTO THE EFFECTIVENESS OF AN ENTERPRISE RESOURCE PLANNING SYSTEM: A CASE STUDY OF THE TROPIC PLASTIC AND PACKAGING INDUSTRY (PTY) LTD, DURBAN

  Zaheer Abdullah, Mr Salesh Panday, Anis Mahomed Karodia

  48-79

  • FULL TEXT

• AN INVESTIGATION INTO THE KEY DRIVERS OF CUSTOMER CARE AND LOYALTY IN THE COMMERCIAL BANKING SECTOR (NAMIBIA)

  Georgina Teurai Zheve, Nishika Chetty, Anis Mahomed Karodia

  80-106

  • FULL TEXT