QUICK RESPONSE (QR) CODE AND GREEN PRODUCT PURCHASES: EVIDENCE FROM JORDANIAN CONSUMERS

Authors

  • Dr. Bilal Mohammad Eneizan Faculty of Economics and Muamalat, Islamic Science University of Malaysia, Bandar BaruNilai, Negeri Sembilan, Malaysia
  • Assoc. Prof. Dr. Kalsom Abd. Wahab Faculty of Economics and Muamalat, Islamic Science University of Malaysia, Bandar BaruNilai, Negeri Sembilan, Malaysia
  • Dr. Zainon M.S Faculty of Economics and Muamalat, Islamic Science University of Malaysia, Bandar BaruNilai, Negeri Sembilan, Malaysia
  • Dr. Tareq Fayeq Obaid Faculty of Economics and Muamalat, Islamic Science University of Malaysia, Bandar BaruNilai, Negeri Sembilan, Malaysia

Abstract

Information pertaining to green products can significantly impact purchase behaviors. The listing of QR codes can significantly enhance the worth and value of green products information. In this regard, we have assessed the placement of QR codes that offers such product information. On the premise of innovation diffusion theory, the current study has attempted to establish a model for better comprehension of the role and influence of QR codes on their purchase by perspective consumers. The findings outlined that effective usage of QR codes can significantly boost consumers' purchasing the green products. This is due to the fact that QR codes offers numerous benefits to the users to help make a better informed purchase decision. For example, QR codes provides information pertaining to cost and related components.

Downloads

Published

2016-04-30

How to Cite

Dr. Bilal Mohammad Eneizan, Assoc. Prof. Dr. Kalsom Abd. Wahab, Dr. Zainon M.S, & Dr. Tareq Fayeq Obaid. (2016). QUICK RESPONSE (QR) CODE AND GREEN PRODUCT PURCHASES: EVIDENCE FROM JORDANIAN CONSUMERS. Singaporean Journal of Business Economics and Management, 5((4), 48–55. Retrieved from https://www.singaporeanjbem.com/index.php/SJBEM/article/view/328

Issue

Vol. 5 No. (4) (2016)

Section

Articles

Most read articles by the same author(s)