IDENTIFY AND PRIORITIZE THE IMPACT OF COMPETITIVE INTELLIGENCE TO IMPROVE DECISION MAKING IN PRIVATE HOSPITALS IN QAZVIN, IRAN

Abstract

Competitive intelligence is the basic principle of any organization's progress against its competitors. Increased competitive intelligence accelerates and improves the effectiveness of information exchange in the context of thinking and collective decision-making process. The purpose of the present study is the identification and prioritization of effective competitive intelligence to improve decision making in private hospitals. It is a practical survery whi is performed using the analytic hierarchy process (AHP). The population of the study consisted of 100 managers, managing private hospitals of Qazvin in different categories that were selected by simple random sampling. Data were collected through a questionnaire and analyzed using Expert Choice software. The results showed that strategic intelligence with 44% was the first, technological intelligence with 31% was the second and market intelligence with 24%was the third type of intelligence use for decision making. Considering the results of this study, “setting goals and measuring performance and monitoring processes” and “identification and planning of cultural properties and required cultural space” and “control, monitor and measurement of cultural engineering processes” are recommended as the most important component of intelligence strategic decision making to improve the management and delivery of pleasant services to the clients of private hospitals. Keywords: Competitive Intelligence, Market intelligence, strategic Intelligence, Technical Intelligence.