CODIFYING STRATEGY OF TOURISM PLANNING FOR REGIONAL DEVELOPMENT A CASE STUDY OF BORUJEN CITY

Abstract

Urban planning and management is one of the most important instruments in regard with realizing development of tourism. Hence, this issue has been formed of organization of factors, forces and sources for running affairs and meeting needs of residents of cities and includes functions such as planning, implementation, supervision and control. The main objective of the present study is codifying strategy of tourism planning in regional development with case study of Borujen City. Applied method in this study is a combination of descriptive analytical methods with applied orientation and statistical population of the study includes scholars and experts of Borujen City in field of tourism management, which the number achieved to 33 persons using snowball sampling method. Obtained results from the study indicate that strategic priorities of tourism planning in regional development of Borujen respectively from the lowest to highest position are as follows: introducing plant and animal habitats in regional and national level; using rich plant or animal ecosystems and preserved ranges under title of ecotourism in regional and national scale; utilizing experts and scholars for codifying relevant strategies of tourism industry.