THE EFFECT OF DIGITAL ADVERTISING N TWORK FOR TOURISM USING LAVIJ AND STEINER MODEL IN QAZVIN

Abstract

Tourist services are intangible and to inform the potential tourists of the service, advertising can be a very effective way. In the meantime, this trend is more according to the tendency of people and governments to use in order to see the digital network, and requires researchers to find driving directions. This study examines the impact of digital advertising network for tourism in the city of Qazvin deals with the Lavij and Steiner model. The research is descriptive survey and six hypotheses were tested according to the literature. Data for this study were collected through a questionnaire. Results of the study suggest that the digital network has an impact on tourism.