Technical Analysis and Overview of Creativity and Innovation, with emphasis on their Impact for improving the Business

Abstract

The studies related to the concepts and applications of Creativity and Innovation, and some important coevolving modern issues on Management of organizations and jobs have been reviewed and discussed. The concepts of Creativity and Innovation with reference to the efficient management have been presented and discussed. The paper is expected to be useful for the students, teachers, and researchers in Business Management Studies; and more importantly for the top Management executives engaged in tackling the complex problems in companies requiring novel solutions based on the concepts of creativity and innovation and also their co relationship.