SALE PROCESS AND ITS RELATION WITH MARKETING OPERATION

Abstract

Sale and marketing are considered to be most important parts of work in manufacturing cycle. Individuals must decide to purchase something and goes to market after obtaining monetary source. Marketing and sale are of great importance now a day due to high competitive condition and increase in product's price and decrease in people purchase power and the difficult condition it is making. Economic issues, market capacity, population needs, people purchasing power and future consumption rate creates problems and issues for this country and to achieve this economic goals isn't possible with working and effort but we must be aware of scientific methods of economic operation and group thinking must be applied to take logical decisions, identify and study effecting factors on market. Fallowing research is related to consumers, advertisers and sellers and their actions which are considered to be the first act and step in marketing and sale. This study concludes that keeping old costumers is more important than attracting new ones. Therefore the costumer must be kept by including factors of price, discount, service, product variety and other items se we can succeed in marketing and sale.