REVIEW CONSUMER BEHAVIOR AND FACTORS AFFECTING ON PURCHASING DECISIONS

Authors

  • Leila Haghshenas MA Students of Business Management Islamic Azad University, (Rasht Branch), Guilan Iran
  • Afshin Abedi MA Students of Business Management Islamic Azad University, (Rasht Branch), Guilan Iran
  • Esmail Ghorbani MA Students of Business Management Islamic Azad University, (Rasht Branch), Guilan Iran
  • Abbas Kamali MA Students of Business Management Islamic Azad University, (Rasht Branch), Guilan Iran

Keywords:

consumer behavior, purchasing decisions, marketing mix, customer

Abstract

Consumer behavior of time study, is why and how to buy or not buy a product by individuals This domain is combination of psychology, sociology, anthropology and economics and tries to know buyer decision process (individual and group) better. Consumer behavior is a new issue in marketing. Consumer behavior is a controversy subject and challenging that includes individuals and what they buy, why and how to purchase them, marketing and marketing mix of market. Im this paper the researcher tries to study different factors affecting consumer behavior and purchasing decisions.  

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Published

2013-10-31

How to Cite

Leila Haghshenas, Afshin Abedi, Esmail Ghorbani, & Abbas Kamali. (2013). REVIEW CONSUMER BEHAVIOR AND FACTORS AFFECTING ON PURCHASING DECISIONS. Singaporean Journal of Business Economics and Management, 1((10), 17–24. Retrieved from https://www.singaporeanjbem.com/index.php/SJBEM/article/view/96

Issue

Vol. 1 No. (10)

Section

Articles

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