INVESTIGATES CUSTOMER’S SATISFACTION IN MARKETING AND COMMERCIAL ACTIVITIES
Keywords:
Customer's satisfaction, total quality management, quality function development, strategy for offensive marketing, emotional structure, cognitive structureAbstract
This study investigates customer's satisfaction in marketing and commercial activities.
As customer's satisfaction is one of the important concepts that attracts most of the researcher's attention and according to this fact, there are a lot of research about this subject. By analyzing of these papers, we find the researcher's ideas about customer's satisfaction in marketing and commercial activities. An a result, a conceptual model will appear.
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2012-05-31
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Copyright (c) 2012 Singaporean Journal of Business Economics and Management
This work is licensed under a Creative Commons Attribution 4.0 International License.
How to Cite
INVESTIGATES CUSTOMER’S SATISFACTION IN MARKETING AND COMMERCIAL ACTIVITIES . (2012). Singaporean Journal of Business Economics and Management, 1((5), 1-6. https://www.singaporeanjbem.com/index.php/SJBEM/article/view/31
