EFFECT OF E-COMMERCE AND THE GROWTH OF SMALL SCALE ENTERPRISES IN SELECTED ENTERPRISES IN ANAMBRA STATE

Abstract

This study examined the effects of e-commerce on the growth of small scale enterprises in Anambra State. The study became necessary following the fact that E-commerce is changing all business functional areas and their important tasks all over the world. The study reviewed relevant theoretical and empirical literatures and is anchored on two theories. Technology, Organizational and Environmental Model (TOE model) and Resources-Based View Theory. The data used were generated from the selected small scale enterprises in Nnewi, Onitsha and Awka. The data generated were analyzed using percentage analysis while the hypotheses formulated were tested using Z-test statistics. The study found that business-to-customer (B2C) exerts significant effect on the performance of small scale enterprises. It also revealed that E-commerce adoption has significant effect on growth of small scale enterprises. It was recommended that small scale enterprises yet to adopt e-commerce technology should do so to remain competitive in their industries.