Institutional Identification and Organizational Citizenship Behaviors of Uganda Hotel Staff: The Mediation Role of Organizational Virtuousness

Abstract

Purpose: The purpose of the present paper is to demonstrate that institutional identification and organizational virtuousness are constructs of the social exchange theory and can explain the engagement in organizational citizenship behaviours by Uganda hotel staff.
Design/ Methodology/ Approach: Contrary to current studies on organizational citizenship
behaviours, this study adopted a mixed research design and its attendant characteristics so as to examine the extent to which institutional identification predicts organizational citizenship behaviours, taking organizational virtuousness as a mediator of the relationship.
Findings: Institutional identification is a significant predictor of organizational citizenship behaviours of the hotel staff in Uganda and organizational virtuousness partially mediates the relationship between institutional identification and organizational citizenship behaviours.
Research Limitations/ Implications: Admittedly, the instruments that measured the key
variables of the study i.e. organization citizenship behaviour, institutional identification and organizational virtuousness, were adapted to suit the Uganda hotel environment. The study was entirely cross sectional yet behaviour unfolds gradually. Above all, we adopted a positivistic approach to research yet it is highly structured. Little attention was paid to qualitative responses because; we only needed explanations for the quantitative results.
Originality/ Value: The paper proudly domesticates institutional identification and organizational virtuousness within the social exchange theoretical framework and directly tested for the predictive relationship between institutional identification and organizational citizenship behaviours.