Strategic vigilance, ambidexterity and firm performance: Moderating role of organisational structure and management style

Abstract

Achieving high performance is pivotal to organisations success and continuity. However, organisations are faced with low profitability, market share, sales volume and competitive advantage. Prior studies have sought to address these challenges focusing primarily on developed economies, leaving developing countries like Nigeria relatively unexplored. Also, there is a dearth of literature integrating strategic vigilance (SV) and ambidexterity (AMB) on performance especially in Nigeria. Hence, this study investigated the effect of strategic vigilance, ambidexterity and performance moderated by organizational structure and management style of selected FMCG companies in Lagos State, Nigeria. The study adopted Survey research design. The population of the study was 12,618 management staff from five selected FMCG companies in Lagos State, Nigeria. Using Cochran's formular, a sample size of 485 respondents was determined. The study adopted simple random sampling technique to select respondents. Data was collected using a structured and validated questionnaire with Cronbach alpha reliability coefficients for constructs ranging from 0.71 to 0.82. A response of 100% was recorded. Data were analysed using descriptive and inferential (multiple and hierarchical regress) statistics at 0.05 significance level. The findings revealed that strategic vigilance and ambidexterity on had statistically significant effect on organisational performance when moderated by organizational structure and management style ( Delta*R * 2 = 0.642 Delta*F = 3.862 p < 0.05 ) . The study concluded that strategic vigilance and ambidexterity significantly enhance organizational performance, particularly when moderated by organizational structure and management style. This study recommends that FMCG companies should prioritize aligning their structure and management practices to effectively leverage strategic vigilance and ambidexterity for improved performance.