THE ROLE OF ADVERTISING ON CONSUMER BUYING DECISION IN PAKISTAN

Abstract

This research finds the relationship between the advertising and buying behavior of the consumer. Buying behavior is defined as the behavior towards the purchasing of the goods and services. In this research there is a major focus of the advertising on the consumer buying decision in Pakistan. The analysis of the data shows that there is a significant impact of advertising on the consumer buying decision making. When there is a great advertising of a product the customer are more affected from this. So there is a positive relation between the advertising and consumer buying decision in Pakistan.