WOMEN'S BUYING POWER: A CASE OF GHANAIAN WOMEN'S BUYING BEHAVIOR

Abstract

This is a literature based article emphasis on the women buying behavior. The Ghanaian women were taken an example to understand the buying behavior of the African woman, which constantly changing based on Economic freedom, and lifestyle. Women have empowered for different sectors and women are an important contributor to the economy, which gives the freedom of choice to take decision for their family and other necessary things in life. Moreover, women's contribution has been significantly increased besides men's buying power which brings a new era of women lifestyle and power of fulfilling their desires.